Appears like that hound canine gained’t be cryin’ on a regular basis anymore.
In a wedding made in advertising and marketing heaven, the proprietor of Elvis Presley Enterprises has joined fingers with the proprietor of an animal well being and wellness firm to launch Elvis Presley Hound Canine chews and treats.
Manhattan-based Higher Selection Co., which just lately acquired CBD-pet treats maker Bona Vida, introduced its partnership with Genuine Manufacturers Group this morning.
ABG isn’t any stranger to advertising and marketing mash-ups. The Manhattan-based firm’s checklist of worldwide manufacturers consists of Muhammad Ali, Marilyn Monroe and Shaquille O’Neal.
CBD, which is brief for cannabidiol, is extracted from cannabis and doesn’t make its customers excessive. Whereas its proponents say it could actually relieve irritation and anxiousness in each pets and human, there have been no formal research of the compound’s impact on canine, based on the American Kennel Membership web site.
“We’re thrilled to associate with ABG on the launch of all-new Elvis Presley merchandise,” Damian Dalla-Longa, co-CEO of Higher Selection, mentioned in an announcement.