Canadian hemp producer braces for Latin American competitors


(This story has been updated to appropriate cost references for marijuana flower. The original version referenced hemp flower and the incorrect measure. Clarification about the offered information has also been added.)

A Canadian greenhouse vegetable producer generating an expansion into hemp is bracing for Latin American competitors as it expands its operations.

“The self-assurance that I have in Canada is, I assume we can basically compete on oil with Latin America,” Village Farms CEO Michael DeGiglio stated final week in a webcast with MJBizDaily’s Investor Intelligence.

“I genuinely think that we can maintain our fees down to that level, so I assume it is actually going to rely on the branding tactic,” he added.

Village Farms has attempted to run an operation that would be effective even if wholesale rates of marijuana have been to fall to $two per gram. This need to also guard against Latin American competitors, he added.

Maintaining fees at $1 per gram or under that for marijuana made in the Canadian production facilities of Pure Sunfarms, the 50/50 joint venture Village Farms operates with Emerald Overall health, would assist the firm stay competitive even if facing foreign competitors.

Colombia point of view

Pablo Fog, CEO of Colombian grower and processor Colombian Organics, doubted Canada would be in a position to compete with the Latin American firm on price. He stated Colombian producers project that, in the medium term, they will be making flower at a fraction of the price a Canadian firm could acquire.

“It is nevertheless not at these levels as production is just beginning,” Fog told Hemp Market Each day.

A Canadian or North American grower “would never ever attain a price related to ours” he stated, citing greater labor and power fees.

Fog stated other crops show Colombia can lead markets in high-quality and rates.

“Let’s just appear at the flower sector, and there you can clearly fully grasp,” Fog stated.

According to the Colombian trade promotion agency ProColombia, about 70% of decorative flowers imported to the United States come from Colombia.

Michael DeGiglio

Leveraging vegetable knowledge for CBD results

In addition to cannabis production, Village Farms has an established network of vegetable growers across North America, such as Mexico, as effectively as with groceries and other retailers that will be essential for CBD retailing and brand constructing.

The firm has but to make a decision which locations of the CBD market place it will penetrate initial. Hemp Market Each day projects the U.S. market place for hemp-derived CBD will expand to as substantially as $11.three billion by 2024.

“We assume there are a lot of possibilities out there,” he stated. “It is a fragmented market place nevertheless.

“Once we make that investment and we have penetration, we want to leverage out our connection that we have with virtually all the retailers, a superior aspect of the grocery retailers across the nation.”

No plans to import from Latin America

Village Farms is unlikely to import any flower from Colombia or elsewhere in South America, he stated. It also plans to make resin inside North America simply because “CBD is largely an extractive item so production fees can also be controlled there.”

“Once we have a brand we (can differentiate) saying we make in the United States of America. We like to pursue that at initial, as opposed to importation from Latin America, even if it is significantly less revenue,” he stated.

Even though Village Farms has explored production possibilities in South American nations, such as Colombia and Ecuador, it is additional interested in what Central America could give in terms of markets.

“We are absolutely interested in Mexico as a nation,” he stated.

Future guidelines could settle it

Regulations but to come in the United States will be the final word on exactly where most CBD is made. That is according to Kris Krane, president of 4FrontVentures, a Phoenix-primarily based multistate retail marijuana operator.

“This is all speculation at this point, given that we do not know precisely how the CBD import market place will be regulated and how that will eventually influence pricing,” Krane wrote in an e-mail to Hemp Market Each day.

“I have a tendency to agree that it will be extremely tricky for North American producers to compete with Colombian-farmed solutions on wholesale pricing.”

An additional query mark is China, he stated. China grows hemp but hasn’t created a considerable entry into the international CBD market place.

“If that takes place on a huge scale, they could potentially undercut pricing even from Colombia, or at least assist drive down international wholesale pricing,” Krane noted.

“But, all in all, I think Colombia is set up effectively to grow to be a low-price producer nation for the Western Hemisphere and North American markets.”

Village Farms trades as VFF on the Toronto Stock Exchange and the Nasdaq.

Subscribe to our Newsletter


Latest posts