Minerva Canna of Oklahoma Tends to make Large Strides in a Busy Marketplace


In ancient mythology, Minerva was the Roman goddess of wisdom, medicine, commerce, the arts, and war. In modern day day Oklahoma, Minerva Canna honors their inspiration’s association with medicine, supplying cannabis as a organic option to assistance individuals handle wellness. 

To attain these individuals and succeed as a health-related cannabis dispensaries in Oklahoma’s competitive industry, the ambitious retailer had to channel a couple of of ancient Minerva’s other attributes to come up with a winning tactic. With 5 areas in the state, a develop facility that supplies all their cannabis solution, and the Canna Café—which bakes fresh edibles for their dispensaries, and for wholesale to other stores—the vertically integrated operation has promptly come to be 1 of Oklahoma’s health-related marijuana dispensary good results stories.

How did they do it? Not by summoning the goddess of war, but by operating challenging at the very simple issues: defining their dispensary vision staying accurate to it executing effectively believed-out tactics to remain ahead of the game and operating closely with cautiously chosen partners who share their values.

The Strategy 

Minerva Canna began back in the fall of 2018, shortly just after the laws had passed in Oklahoma. “We had a vision and a organization strategy place collectively,” stated Justin Lund, VP, Organization Operations for Minerva Canna Oklahoma. “We laid out the organization strategy: this is exactly where we want to start off, this is exactly where we’ll go subsequent. We began our initially dispensary in Grove, Oklahoma, our second in Langley—which is exactly where our headquarters is, exactly where our cultivation requires spot, and exactly where our kitchen is—then we opened Tahlequah, followed by Stillwater, and most lately added our fifth dispensary in Broken Arrow.”

It all came collectively promptly, partly mainly because Minerva didn’t get hung up on the inevitable obstacles. Element of the strategy was to anticipate the unexpected and adapt.

“Obviously there’s stuff thrown at you that is entirely new, and perhaps you weren’t expecting,” Lund stated. “But these have been issues we understood have been going to occur, becoming a startup and this becoming type of a new industry right here in Oklahoma.”

The Vision

Minerva’s philosophy is that nature gives the most effective medicine, and vows to bring Oklahoma individuals only the finest, most pure cannabis to handle their wellness. With that strategy, it is essential their buyers know exactly where their cannabis is coming from. Vertical integration is important all Minerva’s cannabis is grown and processed at their personal Langley facility all edibles—cookies, chocolate bars, cheesecakes—are baked in their Canna Café. It is a very simple, fresh strategy that is reflected in the clean appear of their dispensaries, and the consistency of their client service.

Minerva-Canna-Oklahoma-facility Minerva-Canna-Oklahoma-brownie

“Customer service is 1 of our top rated priorities,” Lund stated, explaining Minerva’s commitment to educate and accommodate all selection of individuals. “Edibles, for instance need a lot additional education from what we’ve noticed, generating positive our individuals are dosing appropriately and following the suggestions we lay out on our packaging. Edibles can be a various animal for a lot of our individuals they lean on us to offer them with as significantly facts as achievable so they’re comfy utilizing that as medicine.”

Hand in hand with guiding new individuals, recognizing familiar faces and exceptional segments is a major element of Minerva’s client service model. Crucial to that is the use of loyalty applications. “We are heavily involved with veteran discounts,” Lund explained. “We’re major supporters of our military and our troops. We’ve got our loyalty rewards system via Cova.”

The Values

Minerva connected with Cova POS early in the approach in a major way. The two startups—at the time—both totally embraced the important pillars of client service and market compliance. “I feel that is 1 of the causes we fall in line so effectively with Cova,” Lund stated. “We’ve noticed the client service on their finish, and it straight away helped blend that connection. How we get treated with Cova is how we anticipate to treat our individuals. Buyer service is extremely major for us.”

“Cova’s response time is incredible,” Lund stated. “If there’s an situation or a glitch or anything, which just takes place with all technologies, we choose up the telephone, we straight away get a tech, and they operate via the situation. Pretty much 100% of the time we can repair it proper on the spot. If not, they get with the tech group and the situation is promptly resolved.”

Along with Cova’s service and help, it was the cannabis dispensary POS provider’s compliance-initially strategy, and capacity to hold stride with Oklahoma’s evolving health-related marijuana regulations that that attracted Minerva. “We’ve spent a lot of funds and a lot of time generating positive that we remain up to date with Oklahoma compliance,” Lund stated. “Which is a operate in progress on their finish as effectively, so there’s a lot of moving components when it comes to that. Compliance is a major element of our company’s values.”

Find out additional about what Cova can do for your cannabis retail shop by scheduling a cost-free demo right now.




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